New Mustang Customizer Launches Tuesday, New “Battle Mode”


There are a lot of fun tools around the Internet that let you customize pretty much everything, from outfits to dream homes to magical knights with a +7 Sword of Awesome. But more popular than all of those are car customizers, which can be found in every nook and cranny of the Internet, often attached to name-brand video games and movies.

Ford has even gotten in on the act with the Mustang Customizer, which debuts an all-new version on Tuesday, September 20th. Besides even more customization options, you can now battle your friends’ Mustangs on Facebook.

As with previous iterations of the Mustang Customizer, you will be able to design and build your own Mustang with access to Ford’s huge collection of parts. From stripes and hood scoops to spoilers and wheels, you’ll have access to every Mustang in Ford’s garage, from V6 and GT to BOSS and GT500. Apparently there will be aftermarket and concept accessories included in the customizer as well.

Ford has also added a social media element to the customizer, allowing you to hook up with your Facebook profile and share your dream Mustang with your friends. Battle Mode lets you pit your customized Mustang against friends for votes to see who has the better taste (or the most decals!!) The customizer comes back online on Tuesday, September 20th, so make sure you check back to build your dream Mustang.

Official Release

New Ford Mustang Customizer Website Lets Enthusiasts

Dream Up and Share Their Ultimate Pony Car

New Ford Mustang Customizer website allows enthusiasts to create their very own Mustang, selecting colors, accessories and decals to complement the classic design. The website will go live on Tuesday, Sept. 20

The website lets enthusiasts customize a Mustang V6, GT, Boss 302 or Shelby GT500 with three different backgrounds, five different angles and hundreds of accessories from which to choose

Additionally, users can connect to the site via Facebook with a tool that lets them share and store all of the Mustangs they have created. They can even use “battle mode” to ask people to vote for their Mustang

Dearborn, Mich., Sept. 15, 2011 – Ford is putting design in the hands of enthusiasts with a new customizer website that features the 2012 Mustang.

Ford will launch the site on Tuesday, Sept. 20 at www.ford.com/cars/mustang to let Mustang enthusiasts take advantage of the classic design with limitless possibilities.

“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”

Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. Their custom touch is blended with three different backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design.

Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.

“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager. “The interactive aspect also adds a whole new dimension and lets more people get in on the fun.”

The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have created. A “battle mode” through Facebook lets users go head-to-head to see who has the best-looking car.

By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leaderboard for others to check out. They can even identify a nemesis to go after in battle.

For those intent on making their custom car a reality, a downloadable PDF facility offers a detailed list of all the real parts used to create that particular virtual Mustang. The PDF is separated into three categories – Ford, aftermarket and concept accessories – and includes links to the applicable websites, making it easy for customers to start a conversation with their local Ford dealer.

About the author

Chris Demorro

Christopher DeMorro is a freelance writer and journalist from Connecticut with two passions in life; writing and anything with an engine.
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