Mustang Outsells The Sports Coupe Competition In China (Again)

Mustang Outsells The Sports Coupe Competition In China (Again)

When Ford created the S550 platform and built the 2015 Mustang, its sights were set on a much larger target than just North American. With its sleek styling and independent rear suspension, Mustang was designed to succeed across the globe, and that it has. Not only is our favorite pony car the most popular sports coupe in the world, but it is the sales leader in China for the second year in a row, according to Ford.

The Mustang sits in the perfect sweet spot of contemporary and classic, and there are many ways to truly make a Mustang your own. — Guo Xin, Mustang Club of China

“Many young, Chinese first-time buyers love going online to do their research,” Dean Stoneley, Ford’s Asia Pacific vice president for marketing, said. “Our recent pilot with Tmall down in Guangzhou was a huge hit and all our Mustangs were rented in just 48 hours!”

Whether it inspired someone like Guo Xin to open a shop and start a Mustang club, or Miss R to choose one over a luxury car, the Mustang is building a strong following in China.

Fueled, in part, by that millennial interest, Mustang sales jumped by 35 percent last year, with the most popular colors ordered being Lightning Blue, Race Red, and Shadow Black. Apparently the Mustang’s combination of adaptability, muscular looks, and undeniable Americana translate to every market.

“Many Mustang owners see their cars as an expression of themselves, and the younger generation wants to customize their cars to stand out,” Guo Xin, who owns a Mustang repair shop and founded the Mustang Club of China back in 2011, said. “The Mustang sits in the perfect sweet spot of contemporary and classic, and there are many ways to truly make a Mustang your own.”

His club is just one of many organizations dedicated to Mustang, whose ranks have grown to over 4,000 members and are still on the rise.

“I recently drove with a group of Mustang Club members to Inner Mongolia,” Mr. Guo added. “We attracted a lot of attention with our Mustang fleet on the road. It is a very special sports car, filled with character and more than 50 years of heritage, and everyone can feel it.”

And, the Mustang doesn’t just resonate with male fans. It crosses over to the ladies as well, where sales have increased by 10 percent in the last five years.

Since it launched in China, the Mustang has steadily gained in popularity. So much so that it is the top-selling sports coupe there for two years running.

“Mustang is the first car in my life, and it is unique like me,” says Miss Ru, a television and film producer, who opted for a pony car rather than a luxury ride. “I like the contrast of a feminine girl driving such a masculine muscle car.”

No matter where you live, the Mustang’s growning popularity across the globe is a good thing. The more examples Ford can sell, the longer we are all guaranteed to enjoy new Mustangs. This popularity also opens up the aftermarket possibilities to a global market, as Mustang fans everywhere love to customize them.

About the author

Steve Turner

Steve Turner brings decades of passion and knowledge in the world of Ford performance, having covered it for over 20 years. From the swan song of the Fox Mustang to the birth of the Coyote, Steve had a front-row seat.
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