Mustang Hero Robert “Bob” Rewey Passes at Age 76

As the hands of time pass there are but a few among us who become legends. Leaving us a legacy is a way of giving the gift of the forever imprint on those left behind. With the recent passing Mr. Bob Rewey, at the age of 76, we now sadly grieve the loss of a great Blue Oval Hero.

Joining Ford Motor Company in 1963, Rewey amassed a career beyond what most could dream of. Leaving his mark throughout the Blue Oval, from the Expedition, to the Taurus, to the Lincoln Mark VII LSC to the iconic Mustang, Rewey ,through his thirty eight year career at Ford, devoted his life to what he loved.A hero among peers and fans alike, Rewey who retired in 2001 as Vice President of Ford Motor Company. He was a man of many talents. Born in Ohio in 1938, he earned a bachelor’s degree in marketing and later obtained a master’s in business administration as well.  A mind for business, marketing, and innovation, Rewey played an important role for four decades in the continued success of Ford Motor Company. Ford Executive Chairman Bill Ford himself described Rewey as a “great marketing visionary.”

Left to right. Raj Nair:Vice President, Global Product Development,, Neil Ressler; Retired Chief Technology Officer, Bob Rewey; Retired Ford Vice President and Derrick Kuzak; Retired Group Vice President – Product Development Photo by: Gary Brewer

Attributed with being responsible for such ideas as the offering of finance programs to enable Ford to sell more units, to truck leasing, to playing a key role in preventing the Mustang from being transformed into a front-wheel-drive vehicle in the later part of the 1980s, Rewey was undoubtedly not only a visionary but a man who innately had a talent and skill for knowing what the consumer desired.

Bob Rewey pictured center front row in front of 2015 Anniversary Mustang

Credited by many for saving the Mustang from extinction, Rewey would make his last official Ford public appearance at the MOCSEM’s Mustang Heros banquet earlier this year to celebrate not only 50 years of the Ford Mustang but 60 Mustang heros from past and present as well. Bestowing, us with his imprint and legacy, Bob Rewey will forever be remembered as a man of vision and will be deeply missed by all.

 

About the author

Bridgett Davis

Growing up in Greenwood, Indiana a short distance from the world famous Indianapolis Motor Speedway, my dad would take me to local car shows and events. Through this I gained my passion. Along with cars, I have always loved photography, writing, and graphic arts. However when attending college I did not pursue my passions. I played it safe and majored in business and marketing. After a few years in this field I determined this was not for me and began to pursue a writing and photography career. Landing me here with Power Automedia. I am also now the business owner of Bridgett's Toxic Creations. Specializing in automobile showboards, custom license plates, logos, and website headers. Living and breathing the Mustang life everyday in everyway. To be able to work in my field of passion is amazing and fun experience everyday. The best part is sharing a common passion with others.
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