Ford gambled big when it announced a new line of small-displacement, turbocharged engine. And nowhere did they gamble bigger than in the F-150 lineup, with the 3.5 liter EcoBoost presented as the premium alternative to the 5.0 liter V8. But the gamble has paid off, both with the F-150 and with other vehicles across the U.S. and European market. EcoBoost engines are a hit.

According to the Blue Oval itself, Ford will exceed its self-imposed EcoBoost engine goal by some 100,000 units this year, which is good news for the Detroit automaker.

Ford is currently on pace to deliver about 1.6 million EcoBoost-powered vehicles. Ford’s U.S. lineup currently offers EcoBoost engine options in every vehicle save the Fiesta, Focus, and Mustang. Over in Europe, a 3-cylinder EcoBoost engine is available in the Focus and Fiesta, and is contributing to the high-take rate on this new engine technology.

High gas prices are certainly helping too; the extra 2 mpg highway on the EcoBoost-powered F-150 set it apart from the 5.0 V8, and the EcoBoost Explorer gets 25% better fuel economy than the V6-powered version. High sales this early on is good both for profit margins and brand identity; as more EcoBoost badges hit the road, more people will hear, and want, these no-compromise fuel-sipping motors.