In 1965, the Ford Mustang was the hottest selling car in America, and everyone knew someone who owned a Mustang. With all the marketing momentum in their favor, Ford pulled off one of the greatest advertising gimmicks in automotive history; taking a 1966 Mustang apart and moving it to the top floor of the iconic Empire State Building in New York City.

Ford will repeat this advertising stunt this year with the 2015 Mustang. But because its some seven inches longer than the ‘66 model, Ford needs to do a bit of extra planning to get the Mustang to the top of this New York landmark.

Engineers originally cut the ‘66 Mustang into three modular pieces (plus the windshield) that would fit into the Empire State Building’s tallest service elevator. The eight-man team divided the Mustang in such a way that it didn’t look like it had been cut up, and managed to get the Mustang assembled by 4:30 in the morning, just in time for the daily news break.

But not only is the 2015 Mustang seven inches longer, it’s also four-inches wider than the ‘66 model that preceded it. That could make getting the Mustang to the top floor quite difficult, though certainly not impossible.Using CAD Ford engineers have determined exactly how to cut a 2015 Mustang up and get it loaded onto custom built display racks so they can transport it to the top floor.

Once all pieces of the car have made the 86 floor journey, a team of Ford technicians will have just under 6 hours to reassemble the car and have it ready for display. This is no small task. Then from 8am until 2am on April 16 visitors to the Empire State Building can travel to the top floor to see the new Mustang convertible on display. Early in the morning on the 17th the assembly team will again disassemble the convertible and bring it back down the elevators and out of the building. Sounds like two days of hard work and long nights if you ask us.

With the 50th anniversary celebration of the Mustang ready to kick into full swing in a short few weeks, we’ll be keeping our eyes on the New York skyline for that familiar pony car shape.