Originally dubbed “TwinForce”, Ford rightly renamed its new line of turbocharged, small-displacement engines to “EcoBoost” just as the world pivoted towards greener, cleaner, more efficient cars. This marketing coup has no doubt helped Ford in its push to put EcoBoost engines under the hood of every car it makes, and American buyers can’t seem to get enough of the turbo-injected powerplants, and 2015 could be a watershed year for EcoBoost.
Ford reports that EcoBoost engine sales are up 46% year-to-date, and if this momentum continues, the Blue Oval will have sold 1 million EcoBoost engines in the United States in 2015, the first time it achieves this feat.
With the exception of its hybrid models, EcoBoost engines can be had in every Ford vehicle, from the sensible fiesta to the best-selling F-150. WIth over 210,000 EcoBoost-equipped units sold through October, the Ford F-150 is the most popular platform for Ford’s turbocharged engines. The Escape crossover isn’t far behind though, moving over 203,000 EcoBoost-equipped models so far this year, with nearly 106,000 Fusion models representing the EcoBoost tag as well. Together, these three vehicles account for over half of Ford’s total U.S. EcoBoost sales, and EcoBoost engines account for 78 percent of Escape sales, 64 percent of F-150 sales and 43 percent for Fusion.
Perhaps more important though is the popularity of EcoBoost in both performance and utility circles. Just shy of 40,000 2015 Mustangs were sold with the EcoBoost engine, and almost 90,000 of the new Transit vans left dealer lots with an EcoBoost under the hood. EcoBoost engines now come in seven flavors, ranging from three cylinders and 1.0 liter to six cylinders and 3.5 liters of displacement, making as much as 600 horsepower in the new Ford GT.
A new 3.0 liter EcoBoost engine exclusively for Lincoln is also in the works, which could add so much-needed excitement to Ford’s bland luxury brand.