Having been avid sports players as kids, we know that certain numbers can have special significance to people. This is also true in motorsports, and perhaps no number is better known than 43. It belonged to “The King”, Richard Petty, who dominated NASCAR during its heyday. That number has since passed on to AJ Allmendinger, who races for Ford in NASCAR. Ken Block, a rally driver for Ford, also bears the number 43.

It is this number that is empowering Ford’s “43 Fiestas” contest. This contest will give away 43 LED TV’s, 43 trips to the Ford 400 Championship Weekend, and possibly even 43 brand spankin’ new Ford Fiestas.

That is a whole lotta stuff to be giving away, so naturally, it comes with some conditions. Ford has partnered with Petty, Allmendinger, and Block to promote this giveaway while running along with the “43” theme. Basically, you have to enter the contest, and 43 first-place winners will win an Insignia LED HD television. Another 43 Grand Prize winners will get a trip to the Ford Championship Weekend, which is the last racing weekend for NASCAR and where winners will get to meet Petty, Block, and Allmendinger.

Of those 43 Grand Prize winner, one lucky person will drive home in a brand new Ford Fiesta. Now here comes the catch. If AJ Allmendinger wins the Ford 400 that weekend, than all 43 Grand Prize winners get brand new Ford Fiestas. That is a lot of free cars to give away, so we know who we will be rooting for!