It’s been 11 full months since the 2015 Ford Mustang arrived at dealerships across the country, and for the 11th month in a row the Blue Oval’s remade muscle car has continued to dominate sales charts. With both of its main competitors set to be replaced or retired soon and Ford pimping the 50th anniversary of the Mustang hard, it really isn’t a surprise. The surprise will be if Ford can keep the sales momentum going after GM and Fiat-Chrysler release their new muscle cars into the wild.
According to Torque News, Ford sold 9,456 Mustangs in September, a small drop from August sales but still almost as many sales as both the Camaro and Challenger combined. The General managed to move just 5,426 Camaros in the month of September, and the Dodge Challenger came in third (again) with 4,552 units sold. Both numbers represent a steep drop from August, with the Camaro’s fall more expected given the impending arrival of the all-new 2016 models.
For the year, Mustang sales continue to widen the gap between its two older, slower competitors, with 96,255 sales through the first three quarters of 2015. The Camaro sits in a distant second at 61,544 sales in the past nine months while the Challenger sits with a tally of 51,949. While Camaro sales are at something of a low point, the Challenger has already sold more models in 2015 than in any other year since it was reintroduced in 2008.
The Mustang may hold the lead for now, but the 21st century muscle car wars are far from decided. Can the Camaro reclaim its crown? Can Fiat-Chrysler mount a stronger offense? Or will the Mustang hold them all off until the next generation debuts?